eCommerce Placement recruits eCommerce talent for cannabis brands, multi-state operators, and ancillary cannabis technology companies. We understand the compliance constraints, platform restrictions, and DTC-first operating realities that define cannabis eCommerce. We have placed eCommerce leaders at cannabis companies including Curaleaf. Contingency-based. No placement, no fee.
The Role
Cannabis eCommerce operates under a unique set of constraints that fundamentally shape what good hiring looks like in the category. Google and Meta largely restrict paid advertising for cannabis, which means SEO, content marketing, email, SMS, and affiliate are the primary acquisition channels. Age-gating and state-by-state regulatory compliance are non-negotiable. Most cannabis brands operate on purpose-built platforms like Dutchie or Jane Technologies rather than Shopify. And because cannabis is excluded from most third-party marketplaces, DTC is not a strategic choice but the only option. Recruiting in this category requires someone who understands all of this before the intake call.
Our approach. We work on contingency, meaning you pay our fee only when we successfully place a candidate. No retainer. No upfront cost. Our fee is 20% of the placed candidate's first-year base salary, invoiced on their start date. Every placement includes a replacement guarantee.
Why Specialize
Because Google, Meta, and most major ad platforms restrict cannabis advertising, the ideal cannabis eCommerce hire is strong in SEO, content, email, SMS, and affiliate rather than paid media-first. Generalist recruiters consistently miss this distinction. We screen for the right channel mix from the start.
Age verification, state-by-state licensing requirements, health claim restrictions, and packaging regulations shape every aspect of cannabis eCommerce operations. We recruit candidates who have operated within these constraints, not just candidates who claim adaptability.
Most cannabis brands operate on Dutchie, Jane Technologies, or custom-built platforms rather than Shopify. Candidates with hands-on experience on these platforms, combined with an understanding of cannabis-specific inventory and compliance workflows, are meaningfully different from general eCommerce candidates.
What We Fill
Senior leadership overseeing DTC strategy, technology, and team for multi-state cannabis operators and single-state brands.
Owns the end-to-end online sales channel including site experience, conversion, and digital operations for cannabis brands.
Day-to-day management of the DTC channel including merchandising, promotions, and platform operations on Dutchie or Jane.
Lifecycle marketing, email, SMS, and loyalty program management for cannabis DTC brands where retention is the primary growth lever.
Organic search strategy and content marketing for cannabis brands operating without paid search or social advertising options.
Platform management, integration oversight, and technical operations for cannabis eCommerce environments.
Performance measurement, attribution, and reporting for cannabis DTC operations.
Our Process
We get into the details: the business problem the hire solves, scope and seniority, comp range, interview process, and what success looks like at 6 and 12 months.
We source against our network of 100,000+ eCommerce professionals, prioritizing passive candidates who match your profile. The best candidates are not on job boards.
You receive a shortlist of pre-screened candidates with a write-up on each. We brief every candidate on your company and role before you speak with them.
We stay active through offer, negotiation, and start date. Every placement includes a replacement guarantee at no additional cost if the hire does not work out.
FAQ
Tell us about the role and we will be in touch within one business day to discuss your search.
Contact Us to Start a SearchBrowse open positions across eCommerce functions and industries, across the US, Canada, and UK.
Browse Open Roles