Sr. Paid Media Buyer

About the Role

Our client, a fast-growing cleaning and pet care brand, is hiring a Sr. Paid Media Buyer to live inside its ad accounts across Meta, TikTok, and AppLovin, while helping the brand expand into additional channels including Snapchat, X/Twitter, Google/YouTube, native, and other emerging platforms. This is a performance ownership role: you'll own the technical execution and day-to-day optimization of paid campaigns, building structure, reading the data, finding the leaks, and pulling the right levers to scale.

You won't be creating creative assets yourself, but you'll work closely with the creative team to understand why ads win, identify performance patterns, and turn data into better creative decisions. The strongest candidates come from scaled DTC/eCommerce brands or performance marketing agencies where they owned significant Meta-first spend ($750K-$1M+ monthly preferred), testing strategy, and profitable growth outcomes.

Key Responsibilities

• Core Channel Ownership: Build, launch, and optimize campaigns across Meta, TikTok, and AppLovin as core acquisition channels, and support expansion into Snapchat, Twitter/X, Google/YouTube, and native advertising.
• Weekly Optimization: Run weekly account optimizations across every platform, shifting budget toward what's hitting KPI targets over rolling 3/7/14-day windows, pulling back from underperformers, and restarting ads where delayed attribution masked early wins.
• Creative Testing: Maintain a weekly creative testing cadence per platform, briefing tests with clean hypotheses and killing or scaling on schedule against pre-set spend or conversion thresholds.
• Pacing: Run daily, weekly, and MTD pacing checks against budget and KPI goals, adjusting spend distribution proactively rather than reactively.
• Reporting: Lead weekly and monthly reporting for the accounts you own, covering performance, leading indicators, and next moves, not just the numbers.
• Account Audits & Budget Allocation: Continuously audit accounts to spot bottlenecks at the ad level versus the site level, kill waste, and make the call on cross-platform budget allocation based on incrementality, scale capacity, and unit economics.
• Creative Collaboration: Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

Qualifications

• 3+ years buying paid media at meaningful scale ($750K-$1M+ monthly preferred), with hands-on Meta experience as the foundation
• Hands-on Meta, TikTok, and AppLovin experience is required; Google Ads experience is a plus
• Experience scaling DTC/eCommerce brands through paid acquisition in direct-response environments where spend efficiency and creative performance drive growth
• Strong analytical chops: comfortable in Sheets/Excel, able to pull the right view in Looker Studio or equivalent, and can read a P&L well enough to translate ad metrics into business impact
• Comfort with attribution chaos: able to reconcile what Meta, Shopify, and GA4 each report, and explain it to leadership without hand-waving
• Sharp on tracking and measurement: pixels, CAPI, server-side events, conversion APIs, and UTMs
• A clear point of view on testing, including how to design clean tests, when to call a winner, and when to kill a loser
• Strong written communication for Slack updates, weekly performance reports, and ad-hoc explanations to non-paid-media stakeholders
• Comfortable juggling multiple accounts in parallel with shifting priorities, without dropping balls

Nice to Have

• Snapchat, Twitter/X, Google Ads/YouTube, or native advertising experience (Taboola/Outbrain)
• Mobile UA experience
• MMM / incrementality testing experience
• Server-side tracking setup experience
• Shopify / eCommerce analytics depth